As autumn takes effect, I can’t help but think that if Vincent van Gogh was here today the Appalachian fall would be the perfect inspiration for a painting. Given we don’t have time machines, I’ll go with the next best thing: visiting a preview of The Original Immersive Van Gogh in Pittsburgh.
The crew at the Immersive van Gogh exhibit in Pittsburgh is still setting up for the premiere. I was invited to a media preview where members of the press were given hard hats. Because pixels falling through the air to walls and floors pose no threat, I assume the hard hats were purely symbolic. To call it a work in progress would be improper. It’s a work in refinement. They’ve made this before, now they’re making it better.
Before we go on, the name is The Original Immersive Van Gogh Exhibit Pittsburgh created by Massimiliano Siccardi. Okay. Got it? Good. The problem with success is the market is starting to flood with similar events. However, this one has sold over 3 million tickets across the US and is likely the one you want to attend.
Vito Iaia, co-founder of Impact Museums has produced locations across America. He hosted the preview.
To create the Immersive experience, they’ve become the top purchaser of 3D projectors from Sony. Digital artists explore the thousands of Van Gogh pieces and remix them into live paintings on the warehouse canvas. This particular one is 720 E Lacock Street, Pittsburgh, PA 15212. The presentation lasts between 30 and 45 minutes long.
If the light preview is any indication, fans of van Gogh and interactive museums will step into a world similar to opening a fresh box of crayons.